who NOT how

In the late 1980s, Michael Jordan was clearly the most dynamic and prolific scorer in the NBA but it was clear to the Bulls organization that he could not win championships alone. Jordan was swept in the first round of the playoffs his first three seasons. (1985-1987)

The Bulls traded to bring on Scottie Pippen to provide support to Jordan. Their first season together they were able to win the first round of playoffs and get to the second round!

Jordan & Pippen reached the second round together in both 1988 and 1989 to be beat by the more experienced and physical Detroit Pistons. The Pistons installed the "Jordan rules" which consisted of double and triple teaming Jordan. Once Jordan was inoculated, then the Bulls had no chance.

Instead of scheming for a couple more seasons, the Bulls organization made an additional WHO decision. They brought in Phil Jackson to be the head coach. Jackson brought a more team based strategy by installing the triangle offense.

The triangle offense was a strategy to strategically spread the floor creating space for more passing and cutting. This was Jackson's idea and counter punch to the "Jordan Rules."

The Bulls organization brought in the right WHO to coordinate a counteroffensive to the Pistons.

Jordan, Jackson, Pippen, and the Bulls organization when on to win SIX CHAMPIONSHIPS.

Focusing on bringing in the right WHO is a powerful way to expedite learning and reach high performance.

WHO > HOW

Having the humility to bring experts (WHO) into difficult situations or onto your team is a sign of strength.

In the ever evolving and competitive marketplace of business having the right WHO will prevail.

Is there a situation right now where you need a WHO?

Onward,

Matt

*Inspired by Benjamin Hardy book Who Not How